Foursquare TV Deal with Endemol

The people who brought you "Deal or No Deal," Endemol, will launch a TV show based on the mobile app Foursquare.? Foursquare is a mobile friend finder, meet n' great game by the creator of DodgeBall, Dennis Crowley.

When friends arrive at a nightclub or other social hotspot, they "check in" to Foursquare via a text message, mobile web, or the smartphone.? They claim that "Foursquare will unlock your world."? When you check in to a location more than anyone else, you become the mayor.

"This marks a groundbreaking partnership for Endemol USA, and we are thrilled to partner with an innovative company like Foursquare in developing a truly unique show," said David Goldberg, Chairman of Endemol North America.? "Endemol has been a pioneer in creating genre-defining content and our partnership with Foursquare will help us continue to evolve the content experience for our audiences everywhere."

"We hope that working on this project with Endemol will expose even more people around the world to the benefits of foursquare, and will help us continue growing our base of nearly 5 million users," added Dennis Crowley, Foursquare's co-founder and CEO.? "Endemol has a reputation for leading innovation in the television industry, and we look forward to integrating foursquare into some of their new and already existing programming."

This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php
Five Filters featured article: Beyond Hiroshima - The Non-Reporting of Falluja's Cancer Catastrophe.

View the original article here