Mobile Online Shopping to Hit $3.4 Billion, Travel Tops @ $1.5 Billion, Says ABI

ABI Research believes that 2010 mobile online shopping, excluding travel in the U.S., had more than doubled to total more than $3.4 billion by year's end.? Travel-related purchases (airline tickets, hotels, etc.) will add another $1.5 billion.

The short-term growth of mobile online shopping has been nothing short of phenomenal.? In the United States, purchases attributed to mobile online shopping, excluding travel, grew from $396.3 million in 2008 to an impressive $1.4 billion in 2009.

In September 2010, ABI Research developed an analysis of the current mobile commerce merchants in the U.S.? For 2010, U.S. mobile commerce sales are divided as follows:

• Travel 31%.
• Computers/Electronics 20%.
• Apparel 13%.
• Books/Music/DVDs 9%.
• Office Supplies 7%.
• Housewares/Home Furnishings 6%.
  
• Entertainment Tickets 3%.
• All Other 12%.

Senior analyst Mark Beccue commented, "We are entering a highly innovative and creative period for retail. Mobile online shopping growth in the US has been fueled this year by the massive migration of consumers to smartphones, the explosion of highly innovative use-cases deployed by retailers and third-party players, and a significant shift in consumer behavior as more consumers choose mobile shopping over traditional online shopping."

In Japan, where mobile online shopping has been commonplace for several years, mobile is responsible for nearly 17% of all e-commerce sales.? But the success of mobile online shopping will not be confined to the United States and Japan.? In 2015, ABI Research believes that mobile online shopping will be responsible for $163 billion in sales globally - 12% of global e-commerce turnover.

Beyond Direct Sales

Mobile marketing practice director Neil Strother adds, "Beyond direct sales generated via mobile, innovative retailers will use mobile online shopping to introduce a broad-range of mobile marketing campaigns and CRM programs."

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Mobile Top Topics & Advances in 2010 from Mobile Future

Mobile Future has released a video of the top mobile trends of 2010.? Topics covered include app, location-based services, social media, data traffic and wireless call pricing.

• Massive increase in apps downloaded - FIVE BILLION apps downloaded - up from 300 million in 2009

• Whopping expansion of location-based services - FIVE MILLION Foursquare users - up from 200,000 users in 2009.

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MEA Winners Best of the Best in Mobile Media: Opera, ChaCha, Tap11 & Angry Birds

Earlier this week, the winners of the Mobile Excellence Awards were presented in a gala that took place at the Paramount Studios in Los Angeles, California.

The Mobile Excellence Awards Master of Ceremony and host was entertainment industry veteran Brain Seth Hurst, CEO, Opportunity Management Company.? Emmy-winning producer, Tim Kring, the creator of "Heroes" and Conspiracy for Good, and Johann Jungwirth, CEO of Mercedes-Benz Research & Development North America, Inc, delivered special keynote speeches during the awards ceremony.? Ethan Bortnick, nine-year-old Grammy winning solo pianist, opened and closed the show with his special musical performance.

The Mobile Excellence Awards celebrates the best of the best in mobile media, technology, marketing and entertainment.

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Cyber Monday: 70 Million Will Shop from Work & 7 Million from Mobile, Says BIGResearch

According to a survey conducted for Shop.org by BIGresearch, 106.9 million Americans plan to shop on Cyber Monday this year, up significantly from the estimated 96.5 million who shopped on Cyber Monday last year.? Nearly nine in ten retailers (88.2%) will have a special promotion for Cyber Monday, growing each year since 2007, when 72.2 percent planned promotions.? Wireless and Mobile News' has extensive coverage of wireless Cyber Monday sales.

While the majority of

Cyber Monday shoppers will shop from their home computer (89.5% or 96 million people), a growing number of people this year say they will shop via their smartphone on Cyber Monday.? More than seven million people (6.9%) will use a mobile smartphone, phone or tablet for Cyber Monday shopping, nearly double the estimated 4 million who shopped that way last year (3.8%).? Additionally, slightly fewer people will shop on Cyber Monday from work this year (12.1% vs. 13.5% last year).? A Shop.org survey released last week estimated that 70 million Americans would shop from work at some point during the holiday season.

BIG Black Friday Too
Another BIGresearch survey found 212 million shoppers visited stores and websites over Black Friday weekend, up from 195 million last year.? People also spent more, with the average shopper this weekend spending $365.34, up from last year's $343.31.? Total spending reached an estimated $45 billion.? The percentage of people who shopped online this weekend rose a healthy 15.2 percent - from 28.5 percent last year to 33.6 percent this year.

NPD also reported a successful Black Friday and weekend.

"Mobile shopping gives parents the opportunity to keep their children's and family members' wandering eyes away from the computer screen as they search for the perfect holiday gift," said Phil Rist, Executive Vice President, Strategic Initiatives, BIGresearch.? "When deciding which Cyber Monday deals to take advantage of, many shoppers will use their mobile device to comparison shop, find the best prices, or read customer reviews to help them make their final purchase."?

While many retailers expect to see sales and traffic spike over lunch hours, Cyber Monday shoppers plan to go online throughout the day. ? According to the survey, 44.2 percent of Cyber Monday shoppers plan to hit the web early in the morning, with more than one-third (37.5%) planning to shop in the late morning.? Additionally, over one-fourth of Cyber Monday shoppers (28.5%) will shop in the early evening.?

About the Surveys
The survey, conducted Nov. 25-27, 2010 by BIGresearch for Shop.org, polled 4,386 consumers and has a margin of error of plus or minus 1.5%.

Cyber Monday, a term coined by Shop.org in 2005, began after retailers noticed a trend of people shopping online on the Monday after Thanksgiving.? Today, Cyber Monday is viewed as the ceremonial kickoff to the online holiday shopping season, when shoppers flood websites expecting robust promotions, and many retailers highlight some of their most compelling holiday offers.

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Black Friday Shoppers will Use Mobile Phones & Smartphones for Research In Stores

This Black Friday people will be searching in stores and on their mobile phones.? Yahoo! and Nielsen's new "Mobile Shopping Framework" study shows that 9 out of 10 mobile internet users have accessed the mobile web while at a store and 51% of those users indicate that they make a purchase after doing mobile research.

Insights from the study include:

• 50% of in-store mobile web activity is related to shopping.
• 48% of in-store mobile users take and/or send a picture of a product to a friend or family member.
• On average, 16% of consumers use their mobile phones for shopping research, while 57% among mobile internet users and 41% among non-mobile Internet users expressed interest in using mobile phones for shopping research in the next 12 months.
• 1 in 5 mobile shoppers who have seen advertising during the shopping process say they always look at it.
• Consumers want mobile ads to include price, features, and benefits.
• 86% of mobile Internet users (and 92% of ages 13-24) are using their mobile phones simultaneously with TV.

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