Mobile Online Shopping to Hit $3.4 Billion, Travel Tops @ $1.5 Billion, Says ABI

ABI Research believes that 2010 mobile online shopping, excluding travel in the U.S., had more than doubled to total more than $3.4 billion by year's end.? Travel-related purchases (airline tickets, hotels, etc.) will add another $1.5 billion.

The short-term growth of mobile online shopping has been nothing short of phenomenal.? In the United States, purchases attributed to mobile online shopping, excluding travel, grew from $396.3 million in 2008 to an impressive $1.4 billion in 2009.

In September 2010, ABI Research developed an analysis of the current mobile commerce merchants in the U.S.? For 2010, U.S. mobile commerce sales are divided as follows:

• Travel 31%.
• Computers/Electronics 20%.
• Apparel 13%.
• Books/Music/DVDs 9%.
• Office Supplies 7%.
• Housewares/Home Furnishings 6%.
  
• Entertainment Tickets 3%.
• All Other 12%.

Senior analyst Mark Beccue commented, "We are entering a highly innovative and creative period for retail. Mobile online shopping growth in the US has been fueled this year by the massive migration of consumers to smartphones, the explosion of highly innovative use-cases deployed by retailers and third-party players, and a significant shift in consumer behavior as more consumers choose mobile shopping over traditional online shopping."

In Japan, where mobile online shopping has been commonplace for several years, mobile is responsible for nearly 17% of all e-commerce sales.? But the success of mobile online shopping will not be confined to the United States and Japan.? In 2015, ABI Research believes that mobile online shopping will be responsible for $163 billion in sales globally - 12% of global e-commerce turnover.

Beyond Direct Sales

Mobile marketing practice director Neil Strother adds, "Beyond direct sales generated via mobile, innovative retailers will use mobile online shopping to introduce a broad-range of mobile marketing campaigns and CRM programs."

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AT&T Black Friday Deals in Store & Online for iPhone, Windows Phone, Android and Messaging Phones

AT&T will start offering its Windows Phone 7 smartphone in a Buy One Get One Free deal on Black Friday in Stores - only for the LG Quantum, HTC Surround (read HTC Surround review) and Samsung Focus (read Samsung Focus review).

There will be plenty of cheap deals over the next few days for AT&T phones with online retailers, such as Amazon Wireless and Wirefly.? AT&T is also having an online sale with different offers every day.

If you don't want to BOGO with AT&T, online retailers, such as Amazon Wireless Beta, have great deals on Windows Phone 7 smartphones.? As of today, they are offering the HTC Surround ,LG Quantum and Samsung Focus for $49.99 for new customers with a contract.

Where the AT&T sale beats all others is the Black Friday iPhone refurb deals.? We almost never see a discount on iPhones.

AT&T will also have some great deals online on Black Friday, Saturday, Sunday and Cyber Monday.

Black Friday iPhone Refurb Sale:

• iPhone 4 32G Refurb - Sale $199 (normally $249).
  
• iPhone 4 16G Refurb - Sale $99 (normally $149).
  
• iPhone 3GS 8G Refurb - Sale $49 (normally $79).
• Read iPhone 4 review.

Saturday 24 Hour $.01 Refurb Sale:
Available for only $0.01.? Two-year agreement and other restrictions apply.

Sunday 24 Hour - FREE Quick Messaging Phones:

• Pantech Link.
• LG Vu Plus.
• Sharp FX.
• Pantech Pursuit..

Contract and unlimited messaging plan required.

Cyber Monday Rotating $.01 High-end Smartphone Sale

High-end smartphone sale - for just one penny - for some of the most sought after smartphones.? Smartphones will rotate every three hours and will include:

• HTC Aria.
• BlackBerry Curve 3G.
• Motorola Flipout.
  
• Sony Ericsson XPERIA X10, read ony Xperia X10 AT&T review.
  
• Motorola BRAVO.
  

Sale starts at 9 AM EST.? Two-year agreement and other restrictions apply.

More Black Friday Articles:

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