Cyber Monday: 70 Million Will Shop from Work & 7 Million from Mobile, Says BIGResearch

According to a survey conducted for Shop.org by BIGresearch, 106.9 million Americans plan to shop on Cyber Monday this year, up significantly from the estimated 96.5 million who shopped on Cyber Monday last year.? Nearly nine in ten retailers (88.2%) will have a special promotion for Cyber Monday, growing each year since 2007, when 72.2 percent planned promotions.? Wireless and Mobile News' has extensive coverage of wireless Cyber Monday sales.

While the majority of

Cyber Monday shoppers will shop from their home computer (89.5% or 96 million people), a growing number of people this year say they will shop via their smartphone on Cyber Monday.? More than seven million people (6.9%) will use a mobile smartphone, phone or tablet for Cyber Monday shopping, nearly double the estimated 4 million who shopped that way last year (3.8%).? Additionally, slightly fewer people will shop on Cyber Monday from work this year (12.1% vs. 13.5% last year).? A Shop.org survey released last week estimated that 70 million Americans would shop from work at some point during the holiday season.

BIG Black Friday Too
Another BIGresearch survey found 212 million shoppers visited stores and websites over Black Friday weekend, up from 195 million last year.? People also spent more, with the average shopper this weekend spending $365.34, up from last year's $343.31.? Total spending reached an estimated $45 billion.? The percentage of people who shopped online this weekend rose a healthy 15.2 percent - from 28.5 percent last year to 33.6 percent this year.

NPD also reported a successful Black Friday and weekend.

"Mobile shopping gives parents the opportunity to keep their children's and family members' wandering eyes away from the computer screen as they search for the perfect holiday gift," said Phil Rist, Executive Vice President, Strategic Initiatives, BIGresearch.? "When deciding which Cyber Monday deals to take advantage of, many shoppers will use their mobile device to comparison shop, find the best prices, or read customer reviews to help them make their final purchase."?

While many retailers expect to see sales and traffic spike over lunch hours, Cyber Monday shoppers plan to go online throughout the day. ? According to the survey, 44.2 percent of Cyber Monday shoppers plan to hit the web early in the morning, with more than one-third (37.5%) planning to shop in the late morning.? Additionally, over one-fourth of Cyber Monday shoppers (28.5%) will shop in the early evening.?

About the Surveys
The survey, conducted Nov. 25-27, 2010 by BIGresearch for Shop.org, polled 4,386 consumers and has a margin of error of plus or minus 1.5%.

Cyber Monday, a term coined by Shop.org in 2005, began after retailers noticed a trend of people shopping online on the Monday after Thanksgiving.? Today, Cyber Monday is viewed as the ceremonial kickoff to the online holiday shopping season, when shoppers flood websites expecting robust promotions, and many retailers highlight some of their most compelling holiday offers.

This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php
Five Filters featured article: Beyond Hiroshima - The Non-Reporting of Falluja's Cancer Catastrophe.

View the original article here